Niche

Our niche is the steady balance between all factors influencing customers and products. This is rarely found in the industry, where many of large competitors tend to only focus on quality and not their pricing, or focusing on a single factor and neglecting others.

"Here at Baice, we provide “sneak peeks” on the quality checks in the advertisements on television or online, and organizing events involving the customers to let them have first hand experience to making or preparing our food. (of course it will be in small scale, where everything is already provided and only need essential steps are required)"

—Chong Guang Jun
Chief Marketing Officer